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Everyone is looking for social media marketing tips to help grow their business. We've decided to do something a little different. Here are five critical social media disasters to avoid at all costs. If you don’t take our advice, then you’ll need more than a few social media marketing tips to get your business’s social strategy back on track.
Ignorance Isn't Bliss
Social SEO is a major factor in your business’s online success. Ignoring this will cost you online traffic, customers and profits. Social SEO must be a vital part of any content marketing strategy if you hope to rank high in any of the major search engines and get found in organic searches. Facebook, Google+, YouTube and Twitter: These social networks – along with others – must be included in any social media SEO strategy.
Can’t Buy Love
Never...EVER buy social network fans and followers. It is not just the fact that many of these will be fake accounts, worthless to your business. Your earned social community and real customers will likely see right through this ruse and will lose faith in your reputation as a business and brand. Not to mention you risk being blacklisted.
Five Critical Social Media Disasters To Avoid
All or Nothing
Are you focusing your entire social marketing strategy on one, single social network? Not only could something go really wrong (i.e. Facebook site-wide outage), but your business will also be missing out on connecting with much of its target audience. While it is not a good idea to spread yourself too thin, your business should implement a strategy that takes advantage of multiple social channels and social apps.
Two-Way Street
Stop talking at your social community. You need to shift your posting strategy from “talking to” your audience to “talking with” your audience. Including your social community in the conversation is a sure-fire way to create an engaged audience.
One-Track Mind
Failing to keep up with the ever-changing social network landscape and continuing to do the same thing – even if it is working right now – without making adjustments is a recipe for disaster. Case in point – Facebook recently updated its algorithm and most users are showing less Reach on certain types of posts. These posting strategies were working in the past, but are now not performing as well as other types of posts. If business owners continue to focus only on past social marketing success, they will soon find themselves a social media failure.
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About Rob
Rob Taormina is a digital marketing strategist and founder of iBoco & Big Purple Button Media. He helps entrepreneurs across industries establish strategies to maximize the power of digital media and increase the success of their online marketing efforts.
posted by:
Rob Taormina
keywords: social media mistakes, marketing tips, content, SEO
Articles By Rob Taormina
